Partner Agency and Media Brand Toolkit
Mission
To inspire and support Santa Cruz County to provide nourishment for all community members.
Guidelines on Usage
Brand assets, including logos, colors, and messaging, should be shared with partner agencies and media to ensure a cohesive and unified representation of The Food Bank’s mission. Partner agencies and media should be encouraged to incorporate these assets into their promotional materials and outreach efforts to amplify the collective impact of the organization as appropriate.
Branded Colors
Sienna Sun
Hex: #e8834a
PMS: 7576 C
CMYK: 0-63-85-0
RGB: 232-131-74
La Palma
Hex: #009861
PMS: 340 C
CMYK: 84-15-80-2
RGB: 0-152-97
Matisse Blue
Hex: #2469a5
PMS: 2151 C
CMYK: 87-51-3-3
RGB: 36-105-165
Buttercup
Hex: #f1b551
PMS: 142 C
CMYK: 0-32-87-1
RGB: 241-181-81
Logos
Logos should be used consistently across all platforms to maintain brand identity and recognition. Ensure that logos are displayed clearly and appropriately scaled to maintain legibility and impact. If you have any questions regarding use of logos, please contact [email protected].
Logo clear space: There must be at least a .5 inch clear space surrounding the logo.
Improper usage: Do not remove the registration mark; it is part of the logo and must stay at the base of the T after “Harvest.”.
- Do not stretch, skew, or distort the logo.
- Do not overlap with other elements.
- Do not alter the approved colors.
- Do not cover or overlap the logo.
Embroidery: Minimum width for logo when embroidered is 2.5”
Single Color: Use either 100% Black logo or Matisse Blue logo.
White Logo: Use only with a solid background color.
Logo on Image Background: If the background is an image, use the color logo with a white outline.
Photos
Use pictures of food focusing on fresh fruits and vegetables, grains, bread, dairy, eggs, and beans.
Pictures of people should be reflective of those we serve: children, seniors, the disabled, working food-insecure families and unhoused residents. Be sure to show happy, healthy people and a variety of ethnicities, ages, and genders.
Documents
Facts and Figures about Hunger
- Over 44 million people in the US are food insecure
- In California nearly 5 million people struggle with hunger
- The average meal costs 25% more in Santa Cruz County than the state average
- Second Harvest Food Bank Santa Cruz County serves 65,000 food-insecure residents each month
- One in three residents and one in two children is food-insecure in Santa Cruz County
- SHFB distributes over 10,000,000 lbs. of food each year
- SHFB is rated 4 stars on Charity Navigator – the highest rating
- For every $1 donated, Second Harvest Food Bank Santa Cruz County can provide 3 healthy meals to our food-insecure neighbors
- SHFB is a member of Feeding America and California Association of Food Banks
General Usage Information
About Second Harvest Food Bank Santa Cruz County
Founded in 1972, Second Harvest Food Bank was the first food bank in California and the second in the nation. Its mission is to inspire and support Santa Cruz County to provide nourishment for all community members. Its network of nearly 130 local agencies and programs feeds on average 65,000 people in Santa Cruz County every month. In our community’s efforts to ease food-insecurity, we recognize our donors, we celebrate our volunteers, we’re thankful for our partners and staff, and we truly see all our neighbors. We are the Food Bank. TheFoodBank.org
Agency Relations Team
For more information about the Second Harvest Food Bank Santa Cruz County brand, please contact a member of our Agency Network Team at [email protected]